Point Dogbark.com >> about us >> Policies >> Spam Overview

We get a number of emails and phone calls from customers, either asking about potential email promotion ideas, or asking for clarification in what spam is. Here's a bit more info about how we view spam, and how we will respond.

• Problem:

  1. Spam is typically described by two categories:
    • UBE, or Unsolicited Bulk Email
    • UCE, or Unsolicited Commercial Email.
  2. Sending emails to people unsolicited in bulk is UBE.
  3. Sending emails soliciting for commercial service without invitation is UCE, regardless of the number of emails sent.
  4. Third-parties are used to help regulate UCE/UBE traffic through filters, and those parties have different approaches for determining if email from a domain is filtered, including such wide filters as blocking all email from a given IP address or set of IP addresses.
  5. Sending UBE or UCE is grounds for termination of service.
  6. Opt Out is an unacceptable process for confirming whether or not someone wants promotional email.

• Solution:

Compile your own email list for your own use.
How?

  1. Print postcards.
    • Modern Postcards is a great source for printing postcards.
  2. Purchase a mailing address list for mailing postcards via USPS.
    • AdBase and Workbook are great resources for mailing lists.
  3. Ask people to sign up (via your site) for email updates.

• Bottom Line:

  1. Never purchase an email list. You're just asking for trouble.
  2. Never send email en mass, unless you personally got permission from each individual to send them mail.

• Further Explanation:

If you are interested in learning even more, click here